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Why user insights are the business intelligence you need - a community case study

We all have guilty pleasures. Chocolate. Eurovision. Everything on Netflix. It’s what leads to fandom - and it’s what gives people who work with building brands, products and services the chance to...

Social media insights: Election Day and legalisation

As the dust settles (or doesn’t) around this year’s most hotly contested political event, we look back on the social media takeaways from the 2016 #USElection. Observify collected and analysed 19.4K...

Software as a Service - the what, the how and the why

Whether you’re a small business owner or heading up a department of 100 coworkers, managing the way you get work done is a constant challenge. If you haven’t heard the term Software as a Service...

The final countdown: the third presidential debate aftermath

The third presidential debate promised to be anything but dry, and if you subscribe to the theories put forth by our most influential news outlets, both candidates were kept on a shorter leash,...

Trump, lies and videotape - US Presidential Debate #2

In one week, the third presidential debate will take place. This time, Donald Trump will need to enter the ring against Hillary Clinton with damage control power in full force, on the back of recent...

#Debates2016 - law enforcement, style over substance and Alec Baldwin

Some said not to bother with the popcorn, but even if the first presidential #DebateNight was an allegedly predictable snoozefest, the race is gearing up for a home run in November. To be fair, the...

Oktoberfest 2016 sentiment: beer, lederhosen and security concerns

As the world’s most legendary volksfest kicks off this Saturday, images of sturdy, foam-topped, clinking glassware and fluffy, mouthwatering pretzels come to mind. The buzz around Munich’s perennial...

#YesICan, say Rio Paralympians (and everyone else)

The 2016 Summer Paralympics arrived with a splendorous bang on September 8. Aside from the pyrotechnics, daredevil feats and carnival vibes lavished on enthusiasts at the opening ceremony, former...

Starting a social media department

The role social media plays in the success of a business is growing increasingly critical. No matter whether your business is focused on the consumer market, or focuses on other companies, digital...

The 2016 transfer window like you’ve never seen it before

August 31 celebrates many things - from Finnish athlete Paavo Nurmi setting a 1924 world record (10km in 30:06.2 minutes), to the first heavyweight championship fight in Japan (1973). There’s one...

News monitoring – this is how it works

News monitoring is not a new phenomenon. In the mid-1800s, there were already companies offering press clippings to other organisations. Press clippings exist today, although almost everything is now

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