More
Brand & Reputation Management
We all have guilty pleasures. Chocolate. Eurovision. Everything on Netflix. It’s what leads to fandom - and it’s what gives people who work with building brands, products and services the chance to...
Observify
As the world’s most legendary volksfest kicks off this Saturday, images of sturdy, foam-topped, clinking glassware and fluffy, mouthwatering pretzels come to mind. The buzz around Munich’s perennial...
Observify
The role social media plays in the success of a business is growing increasingly critical. No matter whether your business is focused on the consumer market, or focuses on other companies, digital...
Observify
News monitoring is not a new phenomenon. In the mid-1800s, there were already companies offering press clippings to other organisations. Press clippings exist today, although almost everything is now
Observify
We say ‘Thank you’ and greet other people when we meet. It’s a natural reflex for most of us. In actual fact, how brands behave on social media channels doesn’t need to be any more complicated....
Observify
Your company might offer the best product or service on the market. However, it’s all in vain if you have unhappy customers and your customer service fails to provide any help. Competition is stiff...
Observify
Though no longer surprising, the effect of social media controversies on a business’ livelihood does remain fascinating. As companies chase that elusive KPI called engagement, news tends to travel...
Observify
Online reputation management is a fine balance as it is - so what pushes some companies to risk sabotaging theirs? Californian student Patrick Burtchaell put Microsoft in hot water with a July 2016...
Observify
Human beings are social creatures, so what better way to build a community - and engage them - by tracking forums? According to some, the number of topic-specific forums reaches more than 110 000 -...
Observify
It is both cheaper and easier to sell to an existing customer than to process a completely new one. But what can you do to get repeat customers? Many business models make it quite natural to sell to...
Observify