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Case Study
We all have guilty pleasures. Chocolate. Eurovision. Everything on Netflix. It’s what leads to fandom - and it’s what gives people who work with building brands, products and services the chance to...
Observify
As the dust settles (or doesn’t) around this year’s most hotly contested political event, we look back on the social media takeaways from the 2016 #USElection. Observify collected and analysed 19.4K...
Observify
The third presidential debate promised to be anything but dry, and if you subscribe to the theories put forth by our most influential news outlets, both candidates were kept on a shorter leash,...
Observify
In one week, the third presidential debate will take place. This time, Donald Trump will need to enter the ring against Hillary Clinton with damage control power in full force, on the back of recent...
Observify
Some said not to bother with the popcorn, but even if the first presidential #DebateNight was an allegedly predictable snoozefest, the race is gearing up for a home run in November. To be fair, the...
Observify
The 2016 Summer Paralympics arrived with a splendorous bang on September 8. Aside from the pyrotechnics, daredevil feats and carnival vibes lavished on enthusiasts at the opening ceremony, former...
Observify
Niantic and Nintendo’s augmented reality hit continues to take the world by storm, with Pokémon Go turning one month old on August 6. Since its initial launch in Australia, New Zealand and the US on...
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The 2016 Summer Olympics took flight with August 5th’s Opening Ceremony, lighting up Maracanã Stadium at 8pm local time. The world’s most historic sporting event is back. Pre-match tweets glittered...
Observify
August 2nd was an auspicious day for Instagram lovers - Instagram Stories dropped in full emoji-enabled regalia. Much like the incumbent ruler of peer to peer video sharing (guess who), the feature...
Observify
Customer service is a must - especially for companies on the larger end of the scale. But does your team do the right things? Do they prioritise their users’ needs? Service that functions properly...
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