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Community Management
We all have guilty pleasures. Chocolate. Eurovision. Everything on Netflix. It’s what leads to fandom - and it’s what gives people who work with building brands, products and services the chance to...
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The role social media plays in the success of a business is growing increasingly critical. No matter whether your business is focused on the consumer market, or focuses on other companies, digital...
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It began as a hub for those with special interests and nowhere to indulge with like-minded fans. Today, it’s the most dominant form of communication in the world. Social media has grown increasingly...
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We say ‘Thank you’ and greet other people when we meet. It’s a natural reflex for most of us. In actual fact, how brands behave on social media channels doesn’t need to be any more complicated....
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Your company might offer the best product or service on the market. However, it’s all in vain if you have unhappy customers and your customer service fails to provide any help. Competition is stiff...
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Though no longer surprising, the effect of social media controversies on a business’ livelihood does remain fascinating. As companies chase that elusive KPI called engagement, news tends to travel...
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Online reputation management is a fine balance as it is - so what pushes some companies to risk sabotaging theirs? Californian student Patrick Burtchaell put Microsoft in hot water with a July 2016...
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Human beings are social creatures, so what better way to build a community - and engage them - by tracking forums? According to some, the number of topic-specific forums reaches more than 110 000 -...
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Facebook, the world's largest content provider, does not have any self-produced content. Uber, which is the world's largest taxi company, owns no cars. Airbnb, which is the world's largest hotelier,...
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One of 2015’s biggest viral hits was the fake customer service representative from Target. But how did it develop into one of our most shared stories? In a statement, Target announced that they would
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