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Content marketing 101: getting people to engage with your social posts

In order to grow your followers on social media, you need to get your followers to engage with the content you post on social media. Here are some easy ways that you can use to get more people engaged with the stuff you’re publishing!

1) Post at the right time

You’ve just created a piece of content that you know in your gut is one of the better articles you’ve posted this year. You tingle with excitement as you press the Publish button, and when you share it on your social channels you’re no longer tingling. You’re vibrating.

Why? Because you’re anticipating the flood of likes and comments and love your content will receive.

And then you get nothing. Nothing. At. All.

Don’t let your social media strategy go to waste - have timing, will travel

Thing is, no matter how great the piece of content you just posted is, it won’t be read if everyone’s asleep and can’t see it. The time you post your content is vital, however it’s most often overlooked. Which is a shame!

Social media is both local and global. That’s why it’s critical to know the best time to take your content live.

There are some nifty tools out there that can help you analyse the time when your followers are most active. Often, it’s in the morning, in the afternoon and in the evening. For instance, people engage more during the morning commute, some time in the afternoon and on the commute home from work.

Most social media management tools have this information in them. But if you just want a quick overview, here are some helpful tips!

According to this infographic, the best days to post content on Facebook are Thursdays and Fridays. Engagement on social media generally spikes at the end of the week, so that’s helpful to keep in mind.

The best time to post content on Facebook is, depending on your followers, between 13.00/1pm – 15.00/3pm and 18.00/6pm – 20.00/8pm.

On Twitter it’s generally the same, with a slight difference. The best time is often in the evening between 18.00/6pm to 20.00/8pm. Why? People want something to keep them occupied during the commute home. And what better way is there than to scroll down your Twitter feed?

Social listening keeps tabs on your followers, helping you find out when they’re the most active – use these insights to inform your posting schedule.

2) Post in the right place

Sadly, one size doesn’t fit all. Different channels need different content, and what might work on Twitter might not work at all on Facebook.

Twitter, by nature, is information delivered fast and in brief. Facebook, however, is more a platform for publishing content in long form. Also, you can drive engagement by creating exciting and interesting campaigns on Facebook – but you’re quite limited on Twitter.

A quick tip is to keep it short and sweet on Twitter, and long and interesting on Facebook.

And one thing that works brilliantly on both channels is pictures and videos. Forget writing detailed posts. Use a picture to translate the message visually. And sure, more budget might have to be set aside for developing this visual material, but with higher impact in your social channels you’ll be able to measure the ROI on your increased spend!

3) Ask for it

It’s as simple as that. Ask for it and you might get it. Ask for likes, shares, and comments. Whenever you post something, ask your followers what they think about the content you just posted.

Maybe this will spark an engaging discussion in your comments, maybe it won’t. But the chance of your post creating higher engagement is bigger than it would have been if you’d kept quiet.

By doing this, you’ll be given many brilliant gifts – such as great feedback, and fans who interact.

This brings us to number 4:

4) Involve your audience

Questions work better than statements on social media. However, don’t just ask for the sake of asking – ask something important.

Again, if you use a monitoring tool you’ll be able to identify some key things that your followers seem passionate about or interested in. Ask questions relating to their passions and interests, and you’ll see a better response than a generic question – as it’s about something that matters to your audience.

Another thing that has been proven to be an efficient communication method is telling a story. As Buffer points out, their engagement increased by a whopping 300% when they used storytelling as a way to communicate their content!


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