social media strategy  observify  growth  social media marketing  social media management

Growing your business using social media

Do you use social media daily for your business? If not, you should create a profile and get online now!

In 2015, there’s probably never been an easier way to grow your business. And many big brands know this. Nike, Coca Cola and many more use social media as a way to reach out to new customers, increase loyalty with their existing customers and add to their business intelligence arsenal.

But it’s not only big businesses that can benefit from the smörgåsbord that is social media (yes, we absolutely had to get a Swedish word in there).

For small businesses it’s now super simple to reach out to a new customer base, with just a few clicks. And looking at the new generation, it’s becoming ever important to be active on social media.

When it comes to millennials, an astounding 63% stay updated on brands through social media. And that’s only the millennials. The generations who follow will become even more connected, and it’s becoming evident that traditional marketing such as print and TV is becoming more and more ineffective.

Brands have invest in creating a solid social media strategy in their marketing efforts to stand a chance in the future.

So, how do I grow my business on social media?

Well, you shouldn’t do what we previously wrote about. First and foremost, social media lets you get to know your customers. And that’s the beauty (and sometimes the overwhelming element) of it.

Social media is a continuous dialogue, where you’ll be able to get first-hand information on what your customers like and dislike. You’ll be able to see what they tweet about, what they Instagram and what they like on Facebook.

So tweet them back if they write something related to you or your industry. Open up a dialogue and show your customers that you’re human and you care about them.

What you’ll get in exchange is basically a golden opportunity for you to find out about your audience, which will help you in crafting powerful strategies or generate leads for a new target audience!

Use Observify to track specific monitors that get mentioned in your industry to generate leads

Just share it

Sharing stuff via social media is a good way to drive traffic to your website. So make sure to share whenever you’ve written a new blog post, launched a new product or a new update.

But treat every social media channel individually. The way you write a tweet differs to the way you write a Facebook post, because you’re granted more space on Facebook.

Oh, and hashtag everything. Go hashtag crazy. Hashtags are perfect for getting people to notice what you write about, because they may not follow you, but they may follow a certain hashtag.

Make it fun to follow you

A lot of brands have successfully adopted a brand personality that works well with their customers. A good example of this is Charmin or Old Spice. By using a voice that is true to their brand, people find them genuine, funny and interesting.

Charmin shows us how to master tonality

So, make it fun to follow you. For instance, don’t tweet aimlessly about whatever offer you’ve got going on right now. Why not make the offer into a competition?

This is the beauty of social media, because all of a sudden – if the competition is interesting enough – you’ve gained countless followers and upped your general brand awareness by a thousand.

Something you probably wouldn’t have managed to do using traditional marketing efforts!


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