If the 2016 Reebok CrossFit Games were anything to go by, athletics fans are in for a treat with Rio 2016. The ultimate entré into the summer Olympics, the quest to find the Fittest on Earth™ inspired more than 56 000 mentions across social media in a mere seven days, before, after and during the event.
The top trend throughout the the Games was feminine strength - fan @valeriacanoc’s post, “In a world full of Kardashians be a Dottir #strongbeauty @CrossFitGames @IcelandAnnie @SaraSigmundsdot @katrintanja” was a prime example, garnering 147 retweets 274 likes. @CrossFit’s tweet announcing its fittest woman on earth received more engagement than the men’s champ.
Devotees took primarily to Twitter, followed by Instagram, with #CrossFitGames, #crossfit, #community and #friends their hashtags of choice. The most oft-mentioned handles were @CrossFitGames, as well as winners @MathewFras (Mathew Fraser) and @katrintanja (Katrín Tanja Davíðsdóttir). Love of CrossFit was no barrier to the daily grind; spectators proudly touted their efforts to adapt their work day to Games viewing schedules. Workout Of The Day #Murph, after CrossFit fan and Afghanistan hero Navy Lieutenant Michael Murphy, was also a fan favourite.
Anticipated the world over, mentions of the Games were 90.3% English speaking. Top languages rounding out the conversation online were Spanish, Portuguese, French and German. Amidst a tenuous political climate, the extravaganza was best summarised by @RocketeerBanzai: “@katrintanja @brookewellss Thanks for showing us what #CrossFit & #CrossFitGames are all about, #Friends #Community”.