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Social media highlights - the #Rio2016 conversation so far

Celebration of strength, determination and team appear to have taken the reins in social chatter about Rio, despite its rocky lead up. Perhaps not surprisingly, #Gold got a head start as one of the...

Pokémon Go’s not-so-hidden potential - for activism

Niantic and Nintendo’s augmented reality hit continues to take the world by storm, with Pokémon Go turning one month old on August 6. Since its initial launch in Australia, New Zealand and the US on...

Rio 2016: is Olympic spirit alive and well?

The 2016 Summer Olympics took flight with August 5th’s Opening Ceremony, lighting up Maracanã Stadium at 8pm local time. The world’s most historic sporting event is back. Pre-match tweets glittered...

The Instagram Stories vs Snapchat debate for content marketers

August 2nd was an auspicious day for Instagram lovers - Instagram Stories dropped in full emoji-enabled regalia. Much like the incumbent ruler of peer to peer video sharing (guess who), the feature...

What do social media managers do?

It began as a hub for those with special interests and nowhere to indulge with like-minded fans. Today, it’s the most dominant form of communication in the world. Social media has grown increasingly...

The dos and don'ts of social media

We say ‘Thank you’ and greet other people when we meet. It’s a natural reflex for most of us. In actual fact, how brands behave on social media channels doesn’t need to be any more complicated....

Five things that are key to customer care

Customer service is a must - especially for companies on the larger end of the scale. But does your team do the right things? Do they prioritise their users’ needs? Service that functions properly...

The CrossFit Games delivers strength, girl power and the perfect excuse for getting out of meetings

If the 2016 Reebok CrossFit Games were anything to go by, athletics fans are in for a treat with Rio 2016. The ultimate entré into the summer Olympics, the quest to find the Fittest on Earth™...

What do customers really want?

Being able to understand and anticipate your customers’ needs gives you a definitive advantage over competitors. There are several ways to clarify what these are thanks to the advent of technology...

How to improve your customer service

Your company might offer the best product or service on the market. However, it’s all in vain if you have unhappy customers and your customer service fails to provide any help. Competition is stiff...

Notes on a scandal - when social media controversy meets the stock market

Though no longer surprising, the effect of social media controversies on a business’ livelihood does remain fascinating. As companies chase that elusive KPI called engagement, news tends to travel...

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