Need help? Here are some answers to our most Frequently Asked Questions.


What is Observify?

Observify is a tool used for monitoring and listening to different media online. We’ll scan the web and let you know each time someone mentions you and your brand. We monitor everything from social media to newspapers, blogs, forums and much more. You don’t have to download or install any software to use us. Observify is a cloud-based platform – simply visit and log in!

Who can use Observify?

The best thing about Observify is that it’s tailored to suit every need. This means it doesn’t matter if you’re a one man show or a big enterprise; our online monitoring suits everyone! That being said, we don’t compromise on quality - we deliver what you expect for your level of commitment.

What does it mean to listen and monitor?

By listening and monitoring, we're referring to observing online activities such as social media mentions and online conversations about you and your brand. You can easily review them through your dashboard in Observify.

Is it really important to monitor what people are saying about me or my brand?

Are you aware of what people are saying about you? Do you check your company’s social mentions daily? You haven’t missed the latest reviews about your company, have you? The internet is a major information source which is scanned by billions of people every day. A single well-placed comment from a displeased customer or competitor could potentially be enough to spoil your reputation if you don't act quickly!

Can Observify monitor social media such as Twitter, Instagram, Facebook, etc?


Can Observify monitor newspapers and tabloids?


Can Observify monitor both large and small blogs?


Can Observify monitor forums that matter to my area of business?


Can Observify monitor sources in my country and language?

Yes, we cover more than 240 languages and crawl millions of online sources worldwide. Let us know if you can’t find what you’re looking for!


How can Observify help me make more money?

By using Observify you’ll be able to identify new trends, gain unique market insights, and understand your customers and target audience even more. Using this invaluable information is one step closer to increasing your sales and making more money.

How can Observify help me get more customers?

Observify is a great tool for getting to know your customers. By using our services you’ll be able to understand what makes your customers tick. And this knowledge will assist your decisions on how to attract more customers through, for instance, direct and relevant marketing on social media.

How can Observify help me increase customer loyalty?

By understanding who your customers are, you can find new ways of making them happy. And as we all know, satisfaction is great news for loyalty - happy customers make for returning customers!

How can Observify help me with brand awareness?

Observify has the perfect tools for understanding the general affection that people have for your brand. By understanding how people recognise and identify with your brand, you can adjust strategies and actions accordingly.

How does Observify find my brand's lovers and haters?

Observify uses sentiment analysis, which means that we scan all the mentions collected by your monitor in search of positive or negative words. Our sentiment analysis highlights specific mentions where it detects affection, as well as dissatisfaction and feedback. So, let’s change those haters into lovers!

How can Observify help me make good, efficient decisions for my company?

Observify does not only offer a great platform for your web and social media monitoring. We also offer consultation in case you need it. Contact us to learn more about our media monitoring consultation services!


Are my details and account safe with Observify?

Observify uses bank level security measures to protect your personal information. Your password, social security number, and other sensitive data are all encrypted and will never be shared with any third parties.


How often is the technology updated?

Observify’s platform is a continuous work in progress, which means that we never really sleep! That being said, the platform will never grow outdated as long as we have coffee in our mugs. And as we know that practice makes perfect, we’ll continue to provide you with cool new features and updates - and will always work to better serve our customers.

Which languages does Observify cover?

We offer structured results in over 240 languages worldwide. Let us know if you can’t find what you’re looking for!

Which countries does Observify cover?

We constantly crawl hundreds of thousands of sources online. Let us know if you can’t find what you’re looking for!

What is reputation management?

Reputation management is a tool for better understanding of your customers and target audience. Observify makes this easy for you by offering a great, simple tool to capture and manage positive or negative feedback online, thereby warding off bad influences and their effect on your brand.

How does the sentiment analysis work?

Your sentiment analysis acts as an interpreter. All mentions from your monitors are scanned and identified through our tool to clarify the affection and tone of the specific mention. In other words, checking if it has positive, neutral or negative sentiment - and presenting it to you at a glance.

What does Observify monitor online?

We monitor millions of online sources and feeds from social media to news, forums, blogs, reviews and much more.

Does Observify provide historical data for my monitors?

Yes! Observify stores information up to six months, should you need to reference previous mentions.

Can Observify help me monitor my competitors?

Of course! In addition to monitoring your customers and target audience, it’s possible for you to monitor your competitors and their products.

Can Observify alert or notify me when something happens?

Yes, Observify comes with an extensive notification system. Don't miss a thing - you'll be able to set up notifications on various happenings.

I need extra accounts, but I’ve reached my plan’s limit. Can I get more?

Observify offers team accounts for every plan, should you need to add more team members. Check out our pricing page for detailed information about Observify's plans.

How many monitors can I have in my setup?

That depends on your chosen plan. But don’t worry! In case you wish to add more monitors we'll provide them for you. Check out our pricing page for detailed information about Observify's plans.